Most law firms think SEO is just about ranking on Google.

❌ They pay for SEO services, but don’t track real ROI
❌ They publish generic content that never ranks
❌ They ignore conversion optimization, so even if they rank, they don’t get leads

🚨 Here’s why most law firm SEO fails—and how to fix it.

Mistake #1: Targeting the Wrong Keywords

Most firms try to rank for hyper-competitive, low-intent keywords like:
❌ “Best personal injury lawyer”
❌ “Divorce attorney near me”

🚀 Instead, you should target:
✔ Niche long-tail keywords (e.g., “How to handle a DUI charge in [province]”)
✔ Informational search queries (“Steps to file a workers’ comp claim”)
✔ Legal process FAQs (“What happens after filing for bankruptcy?”)

✅ What to Do:
🔹 Use Google’s ‘People Also Ask’ to find client-driven queries
🔹 Write content that answers real client questions
🔹 Optimize blog headlines, meta descriptions, and internal links

Mistake #2: No Content Structure for SEO Ranking

Google prioritizes structured, easy-to-read content.

💡 Most law firm blogs fail because:
❌ They have long, unstructured paragraphs
❌ They don’t use H2/H3 headings for readability
❌ They lack schema markup (FAQ, article, review schema)

🚀 The Fix:
✔ Use bullet points & subheadings for scannability
✔ Add FAQ schema to blog posts to increase search visibility
✔ Optimize title tags & meta descriptions for better click-through rates